ADAMA is developing a leading pipeline of effective, safe and sustainable crop protection solutions to meet both the current and future needs of farmers. To create this robust offering, we took a strategic decision in 2018 to add over 30 of the newest molecules coming off patent to our portfolio. These newer molecules are typically used at lower rates, reducing the impact on the environment.
Together with the hundreds of active ingredients already in our portfolio, ADAMA now has a one-of-a-kind toolbox that allows us to create unique formulations and mixtures to address farmer pain points around the world. We begin our ideation process from the field, listening to our customers, agronomic experts, and leading researchers to understand the specific requirements farmers have. We combine these insights with our own expertise and know-how to deliver effective, sustainable and high-quality products.
The process of listening to farmers and experts, learning from their experience and needs and delivering products that meet these requirements is the driving force in our product development. In fact, we changed our ADAMA tagline in 2019 to Listen > Learn > Deliver.
Listen: Our ideation process begins in the field. We create ongoing listening opportunities with local farmers and agronomic experts through our crop management teams to understand farmers’ current pain points and anticipate future needs.
Learn: We integrate the insights we receive in the field with the knowledge and expertise of our product development, R&D, formulation and product strategy experts at ADAMA. All product concepts undergo extensive screening and prototyping to optimize the formulation, ensuring efficacy and selectivity.
Deliver: When the prototype meets all product requirements, we freeze the formulation, conduct regulatory trials, and undertake local demonstration trials to show farmers first-hand the features and benefits of the new product.
ADAMA has invested considerably in technologies that dramatically improve the delivery of active ingredients to their targets. It is anticipated that this next generation of formulations will control crop disease, combat resistance, and enhance farm yields and food supply more efficiently, and require smaller quantities of crop protection active ingredients. This will limit our product footprint on the environment and in the food chain.
We target three main areas in our delivery technology efforts:
- Rainfastness and Leaf/Insect Adherence – Increasing the proportion of material remaining active on the leaves, thus reducing the amount of product needed to achieve the desired crop protective effects.
- Penetration and Systemic Migration – Driving more of the active ingredient into the plant to increase the curative effects of our products, while administering smaller quantities and leaving less residue in the environment.
- Bioavailablity and CR – Enhancing active ingredient bioavailability through controlled release, targeting, and active ingredient protective technologies, to achieve more with less.
CASE STUDY - A unique research and teaching program with Tel Aviv University
As part of the company’s vision for the next generation of crop protection formulations, in December 2019 we launched, together with Tel Aviv University, a unique research and teaching program on active substance delivery and formulation, an innovation and growth driver in the worlds of agriculture and crop protection. It is anticipated that these products will be more effective at controlling crop disease, combating resistance, and enhancing farm yields and food supply, while requiring less crop protection active ingredient usage, thus reducing their footprint on the environment and in the food chain. The innovative study program will be taught at The ADAMA Center for Novel Crop Protection Delivery Systems at the University. This collaboration will combine industry and academia, training advanced chemistry and plant science degree research students in the delivery and formulation of active crop protection substances, a field in desperate need of more experts.
Investing in World Class R&D and Formulation Centers
The new era of ADAMA innovations began with the establishment of the Innovation, Development, Research, and Registration division (IDR) in 2014, which consolidated development, formulation, chemical R&D, and registration functions under one roof. Better alignment of the work process and cooperation between functions enabled us to be more efficient, responsive, and agile, giving us the capability to develop cutting-edge next generation products.
In recent years, ADAMA has augmented its research and development capabilities by hiring dozens of new researchers and building appropriate infrastructure and capabilities for synthesis and advanced formulations.
In 2020 we’ve invested
$52 million in R&D
New R&D Center
In 2019, ADAMA inaugurated our newest R&D Center in Neot Hovav, Israel, adding to our global R&D network in India, Brazil, and China. The new campus houses over 100 researchers and chemists, and provides state-of-the-art laboratory facilities. The Neot Hovav complex covers all stages of fungicide, herbicide, and pesticide research and development: from basic chemical research and the development of processes and active ingredients, to the final stages of developing new products for commercial use by farmers. The Center will focus on building connections between academic research and industry bodies, making it possible to utilize cutting-edge scientific knowledge in the company’s market-leading products.
In 2019, we announced that we will invest $3.5 million in a world-class research laboratory that will be established in the School of Chemistry at Tel Aviv University. We will award scholarships to 25 students from a range of disciplines, such as chemistry, materials engineering, and plant sciences, who will earn their advanced degrees with a specialization in delivery and formulation. Students will have access to our state-of-the-art laboratories to conduct experiments, and will receive practical training from the company’s researchers.
Adding over 30 molecules to create unique formulations and mixtures to address farmer pain points around the world.
GRI Sustainability Reporting Standards
GRI 413-1, GRI 413-2
Sustainable Development Goals
End poverty in all its forms everywhere
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Ensure sustainable consumption and production patterns