Our Social Investment Policy

Community

ADAMA’s social commitment is inseparable from its business operations. In 2019, we formulated our social investment policy for our operations in Israel which incorporates our activities over the years into a set of communicable and measurable principles. Based on these guidelines, we have adopted a donation strategy and procedure, along with monitoring and measurement processes to continually assess the social investment KPIs that we set for each year.

The company’s global community involvement programs include employee volunteering, donations in cash or in kind, and a variety of activities with partners in communities close to company sites. In 2020, ADAMA donated 2.7% of its pre-tax profit to community activities.

Each project is reviewed and monitored by the community relations team from the idea phase and throughout its execution. At the end of each year, the team submits a report on the goals accomplished and the extent of success. Donations are managed according to a structured procedure based on applicable law, under the supervision of the Community Investment Committee appointed by the company management. Donations are allocated based on the yearly work plan, the company’s goals and objectives, and the principles described below.

ADAMA’s Social Policy Principles

Alignment with the company’s core business. We aspire to align our social and community investment with the company’s business goals, including cultivation of the future generation. Accordingly, ADAMA grants priority to projects that advance education in the company’s areas of operation: chemistry, agriculture, and sustainability, in addition to excellence and leadership.
Geographical focus. As part of ADAMA’s commitment to the communities surrounding our sites, we prioritize projects that are active in these areas.
Long-term partnership with the potential for independent continuation. To increase ADAMA’s impact on the community, we prefer to optimally establish our support for the project and accompany our social partners for a period of about 3 years. At the same time, we examine the organization’s stability and ability to continue its work independently after ADAMA leaves the project, to ensure that we do not create dependency on ADAMA’s ongoing financial support.
Measurable impact on society. We prefer to support projects with measurable goals and targets, in order to optimally assess the impact of the investment and to review continuing support for the next year. We prefer to make a focused contribution that can be fully exploited, and in which the benefit exceeds the financial cost.
Employee engagement. We prefer to support projects that engage our People as volunteers.

Dialogue with our Social Partners

We Listen > Learn > Deliver. It’s that simple.

Our community relations approach is straightforward and get-it-done, just like our brand narrative. We keep things simple; we forge personal, lasting relationships with our partners because for us, building strong sustainable communities is more than just a business – it’s our way of life.

Our local partners include national and local authorities, academic institutions, social and environmental organizations (NGO’s, NFO’s etc.), and businesses in the communities in which we operate. These local partners talk to us, because they know that our best solutions come when we listen to their input and learn their goals and how they aim to achieve them. Then, we can build a plan together to deliver based on their needs.

We strongly believe that this is the most effective way to create real impact in our communities.

Listen – Before we start a project, we take the time to talk with the people involved and understand their needs, whether it’s local authorities, welfare departments, non-profit organizations, grassroots initiatives, or others.
Learn – We identify the issues that are the most important to our partners, their requirements in the short term, and their long-term hopes and dreams for growth and support.
Deliver – To get it done, we implement tailor-made initiatives to support and strengthen communities by giving them the assistance they really need.

We conduct ongoing dialogue with our partners throughout the year. We participate in project status meetings, shared discussions, interviews with project participants, and project site visits. The frequency of the dialogues is determined by the type of project, and can vary from weekly engagement to monthly or – for small programs only – annually.

Looking Ahead

Measurement – Continuous examination of our social impact in the community, establishment of measurable targets, management of processes, and assessment of the impact on different target audiences.

Community